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The resources focuses on specific topics relating to the
accounting and bookkeeping industry. Take advantage
of the information and tools in these resources.
Chapters
1. DEALING WITH CLIENTS
2. SALES & SERVICES
3. PRACTICE MANAGEMENT
4. CLOUD COMPUTING
5. OPERATIONAL EFFICIENCY
6. STAFFING ALTERNATIVES
7. NETWORKING
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7.1. Networking - Become A Fan
Do you consider yourself a networking expert or are you relatively new
to the game? Most people agree networking is essential to growing a
business, and more than likely, those same people will tell you that they
should be doing more. But where does one begin?
To successfully use networking to grow your business, you need to commit to making
networking an ongoing activity that is a consistent part of your growth plan. The more
consistent you are, the more predictable your results will be.
If you’ve ever gone to an event with the hope of networking, then find yourself without a
single connection at the end of the event because no one spoke to you? If so, it’s time to
change your networking strategy.
Instead of viewing networking from the perspective of how you can benefit by connecting
with a person or company, try turning the tables and approach a connection from the
perspective of what you can do for them. Begin a conversation with “how can I help you?”
rather than focusing on what you need.
It’s an excellent ice­breaker and moves your conversation in a meaningful direction rather
than to small talk that’s easily forgotten. To learn more about this approach to networking,
consider reading Endless Referrals by Bob Burg.
Kort Mehrle
A degree in Economics with a focus in International Studies from Lawrence
University. She is a Marketing and Sales consultant for Clear Biz, focusing
on their expansion into the United States.
CLEAR BIZ
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